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What Are Online Data Warehouses?

A data warehouse is a cloud-based central database that collects data from various sources. It lets businesses detect patterns, determine efficiencies, and make better business decisions. It takes time to cross-check different systems and collect accurate data, particularly when the data is in flux or massive.

Contrary to a data lake which allows you to dump all kinds of raw data (structured and unstructured) to be used in future scenarios, a data storehouse keeps a huge collection of well-organized and clean business information in aggregate form (fitting into columns and rows) ready for business intelligence activities. The data is accessible via structured query language (SQL) and the design of the database is typically purpose-driven, focusing on addressing specific business needs.

Digital marketing agencies make use of online data warehouses to pull data from multiple sources and provide customers with an overview of their performance. This allows them to make informed decisions that will have a positive impact on the bottom line and provide the best results for their customers.

The best way to grasp an online data warehouse is to think of it as a water tank that is designed to satisfy the clean water (data and analysis) needs of a particular household. Let’s say that a bicycle maker is seeking to learn more about its existing customers. The company could use its data warehouse to find out about gender, age, locations, and purchasing habits. This data will allow the manufacturer of bicycles to develop and sell new bicycle models which are more relevant to the people it is targeting.

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